Changing Dynamics of Global Markets


  • How and what firms are learning about consumers.
  • How technology is change both the consumer and the marketer
  • Understanding “value” from the consumers’ perspective.
  • How to deliver value in a competitive environment.
  • Marketing in multicultural settings.
  • Marketing in SME contexts.
  • Patterns and processes of constructing and reconstructing consumption identities.
  • Dealing with the ‘dark side’ of the market systems such as counterfeiting.

 Program Structure

  • Marketing the Changing Landscape
  • Understanding the Consumer
  • Customer Relationship Management
  • Multicultural Marketing

Benefit for Participants

  • It is a great opportunity for participants to gain knowledge on the changing dynamics of global markets.
  • Providing training and educational opportunities for participants.
  • Offering networking opportunities for participants and businesses.
  • Meeting with professional international keynote speakers.
  • Meeting with professionals who are considering changing their careers.
  • Motivating participants to armaments science.

 Benefits for Employers

  • Enhance relationship with different organizations.
  • Meeting with participants.
  • Raising institutional image, profile, awareness, and market exposure for the future intakes.
  • Post event publicity through social media marketing, bulletins and word of mouth.
  • The opportunity for employers to showcase their role in community service.

 Course Material

Included in the course fee, the following learning materials will be provided:

  • All overhead slides/transparencies.
  • Case studies (print and video) used on the course.
  • Certificate of attendance from MEKEI, UK