From oil to innovation: creative economy in Saudi Arabia 

Dr. Ali Mohamed Aliraqi, Associate Professor, King Saud University, KSA
Prof. Allam Ahmed, Director, Middle Eastern Knowledge Economy Institute (MEKEI), United Kingdom

Most economies across the world, particularly post-Covid-19 era will have to consider all means of economic recovery and transformation their economies using knowledge and innovation. Similar to the knowledge-based economy, the creative economy has been seen by many scholars and leading economists as a key driver for economic growth and sustainable development. Quite recently, a noticeable amount of attention has been paid to the creative economy as a development strategy, especially in developing countries. Recently, the term; Creative Economy achieved global consensus when adopted by international organizations, namely UNESCO and UNCTAD, this remarkable milestone shifted the paradigm from post-capitalist activity to new trends in development. Creative Economy based on the synergy of economy, culture, and technology seeking optimum utilization of resources; whereby, creativity stands as a renewable one. Reconsidering the creativity as the main driver, countries will benefit from potentialities as cross-cutting linkages at macro and micro levels. The comprehensiveness of the creative economy enables it as a network, providing opportunities for wide rang sectors, actors, producers, and consumers. This advantage puts the creative economy as a development strategy especially for job creation, governmental revenues, and export diversification. The entertainment, heritage, tourism and culture are at the cutting edge of the vision 2030, with the Saudi government’s commitment to diversify economy and transform the country into a leading destination globally. This ambitious goal could expand entertainment landscape either in size or content.

Call for Chapters
We invite submissions of book chapters for From Oil to Innovation: Creative Economy in Saudi Arabia. In order to assess the suitability of submissions, authors are required to submit an abstract (100–150 words maximum) which concisely and clearly outlines the purpose, methodology, findings, contribution, limitation as well as practical implications (if applicable) of the chapter. Please consult the Guidelines for Authors before submitting your abstract/chapter.
Manuscripts, in the first instance, should be forwarded to:
Ali Mohamed Al Iraqi and Allam Ahmed (
Deadline for abstract submission: 17 January 2021
Deadline for FULL paper submission: 17 March 2021

Content and organization

The book is divided into several section- organised around four parameters which essentially reflect the recent development and various initiatives in the Saudi’s Vision 2030. 

Suggested topics

  • Political economy of creative economy: global context.
  • Creative economy experience: lessons learned using various cases studies from Saudi Arabia to understand the main drivers for the creative economy in the kingdom.
  • Vision 2030 and creative economy: explore the practical applications of the creative economy in Saudi Arabia’s vision 2030.
  • Culture and heritage.
  • Place branding: story of traditional urban heritage.
  • Mega projects: Neom, Red Sea, Diriyyah, Alqiddyia.

Pedagogical features

In keeping with the high standards of books that also serve as texts for student and research audiences this text intends to overcome many of the weaknesses that are ascribable to many texts such as being densely conceptual. These weaknesses have often made them unsuitable for classroom usage at both undergraduate and post graduate levels. This text therefore intends to subscribe to the following pedagogical considerations:

  • Consistency in structure content and general flow will be managed by editors working very closely with contributors to ensure.
  • Each chapter contribution will consist of clearly specified aims/learning objectives, properly defined terms and concepts, illustrations that are of real-life/short cases, relevant end of chapter review questions, useful further readings, etc.

As a consequence, the edited text will have a clearer positioning and be more market oriented in terms of the targeted audience needs.